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Profiting from Superheroes
In the doldrums of everyday life, a lot of us wish we could somehow profit from the things we love doing the most. In my case, it would be making a buck off my passion for comic books.
During one particularly slow Tuesday, I brainstormed an idea for a comic book proposal, which unfortunately never got beyond the planning stage. If any brave soul out there is in need of cash loans or simply has nothing to do, feel free to pitch this idea to Marvel, DC or Alternative Comics.
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Posted in Business
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Celebrating the Dharma Bums
I first encountered the IWW in October 1968, in the fifty-cent Signet paperback edition of The Dharma Bums.
I was in study hall at high school, pretending to read a textbook, but I was infinitely more interested in what Kerouac had to say. The story involves hopping freights, hitchhiking, sex, poetry, jazz, Buddhism, mountain-climbing, and other ways of getting high. I found it all very appealing.
The hero of The Dharma Bums is a mountain-climbing Zen poet named Japhy Ryder, whose interests Read more [...]
Posted in lessons learned
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Why Content Needs To Be Kept Fresh
Once up a time, it was true that all marketing needed to succeed was to get the materials out. Fliers, billboards, TV spots, posters – all of these were more or less needed to push a product ahead. They still are, even if it is something as fairly mundane and commonplace as food storage. There was no real need to keep the marketing material updated.
Part of this stems from the very static nature of most of the traditional media. It isn't easy to change a detail on a poster or flier, have it Read more [...]
Posted in marketing tactics
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Build a Brand like A House
Building a house looks easy – put one brick on top of another until it starts to resemble something like a house. However, as anyone that's ever tried can attest, there's a lot more going on than brick on brick action. Building a brand is much the same – it sounds like it should be no trouble at all, but it isn't. This is a common misconception that people have if they've never done a day of marketing in their lives, but one that needs to be cast out if they're going to get the job done.
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Posted in Business
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The Importance of the Profile
There's little point denying that while it isn't poised to overtake traditional marketing methods any time soon, social network marketing is still a huge tool in the company's arsenal. It seems like every business has dipped into it, regardless of what they're selling. While big companies like Dell having a presence seems obvious, it can sometimes surprise people that the local car dealership down the street that offers auto insurance quotes is in on the act, too. To properly compete, the company Read more [...]
Posted in Marketing education
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A Non Traditional Work Week
Eight Hours a day, five days a week. The forty hour work week. During the work week we spend a third of our lives at work, supposedly a third asleep or resting, and a third commuting and doing the other things that need to be done. On the weekends we let loose. That's the way is always has been, and probably the way it is going to stay. It is as natural as the rain or the sun coming up in the east.
But according to the New Economics Foundation, a British think-tank, the standard of 1,092 hours Read more [...]
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Can You (And Should You) Sell Anything?
I've railed about diet and exercise scams before, and I probably will again. I'll admit that being somewhat pear-shaped it gets a little personal, but so many of the claims are such obvious scams that I get a little evangelical.
I know that the consumer is responsible for his own purchases. So I guess if people let themselves be fooled by slick marketing for a weight-loss gimmick that is obvious schlock, more power to the marketer. Many times it comes down to there being so many claims that you Read more [...]
Posted in Marketing education
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Lowest Common Denominator Marketing
In every advertising or marketing campaign, there will always be some sort of target market. These are the people that the efforts are focused on, showing them what the business – whether it is payday loans or an artist who does commissions – can offer them. The marketing efforts must, of course, be designed to appeal to what the market is looking for in the product or service on offer. So far, so good; all part of good marketing practices, with nothing deviant so far. However, there are times Read more [...]
Posted in marketing tactics
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House Exchange: A Great Holiday Getaway Option
Sure you have always wanted to go on a holiday getaway. You have been working so hard, tackling different real estate projects such as those Providence furnished apartments, and dealing with both the amiable and difficult clients. You have lost a couple of pounds burning the midnight oil, organizing your presentation. You have somehow forgotten what ‘quality time’ meant, and took your loved ones for granted. Your wife has been bugging you about how you should not only eat your meals on time but Read more [...]
Posted in Misc
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Non Traditional Help Desk Ideas
New ideas are the driving force behind most of the best innovations in the business world. Without having a new idea or a different take on an old idea the world would simply not move forward and we would be stuck in obscurity for the rest of our lives.
One of the best ways to help your business succeed is to give great customer service to your potential customers and to your existing customers. When a customer has an issue or a question about a product you will need to have a help desk or a customer Read more [...]
Posted in marketing tactics
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